Harmony 2.0 – StartupLab

the harmony

sales page

template

A short, powerful hook statement with context about the offering and how it is differentiated or the Program name itself.

Featured in:

OFFER EXPIRING IN

00days

00hours

00mins

00secs

your intro
video

Play Video

your intro
video

Videos are a great way to infuse a personal touch point to your sales page. Your video should be under 2 minutes and should motivate your ideal client to take action. Talk about why you created the program, what pain points the program is alleviating, and/or what makes your program different from the rest!

imagine if...

4-7 bullet points listing the most beneficial outcomes of your service.
What will your ideal customer learn, gain or achieve?
What are their biggest wants?
Use words like “finally”, “effortless”, “balance”, “supercharge”, “abundance”, “ease”, etc.
Truly put yourself in the shoes of your ideal buyers!
What do they struggle with, and what are the direct solutions you’re providing?

introduce your program

Re-introduce the program promise in 1-2 lines. Examples could be: “A proven system to take [IDEAL CLIENT] from [POINT A] to [POINT B] in [TIME] days.”

what’s inside:

A bulleted list of 8-10 points summarizing the program’s features and how it all works- starting with the most powerful.
The sections above covered benefits, and this section and the section below cover tangible features.
For example: How many modules are included? Are there live calls included? Is there a private community attached?
What type of access: lifetime or specific container?
Do they get downloadable worksheets or guides?
Summarize the type of tangible benefits they receive from investing in your program!

introduce yourself

A short paragraph with some key points about yourself, your credentials and your offering. If people aren’t convinced to purchase yet, this is a good way to gain their trust and connect with them on an emotional level. What’s your story? Why do you do what you do? Try to weave in as much credibility, personality and relatability as possible—you’ve been where they are and you know how to help!

take a peek
inside the modules

Module Header

Write out 3-5 sentences describing the subject of this module, as well as the high level benefits, and the tangible items they’ll gain access to. Some examples of tangible items are worksheets, practices, calls, etc. Just like the preceding section, this is more about tangible features, and you can expand on the different subjects covered with each module.

Module Header

client stories

Two to four client success stories. Try to choose testimonials that show the breadth of your offerings and/or the subsequent positive outcomes. Try to include first names, photos, and even a pertinent description of each client you’re quoting—the more context readers have, the more likely they are to connect with an existing client’s story.

FIRST NAME, LAST INITIAL

FIRST NAME, LAST INITIAL

FIRST NAME, LAST INITIAL

does this
sound like you?

4-7 bullet points listing your ideal client’s most important pain points or desired results they WANT, but are struggling to get.
Begin these statements with “You…”
Include powerful associative words like, “struggle”, “tired of”, “declining” etc
What are they struggling with or missing? What’s holding them back?
Think about what your program provides and work backwards to find the core problems your offering solves.

client stories

FIRST NAME, LAST INITIAL

FIRST NAME, LAST INITIAL

FIRST NAME, LAST INITIAL

main call
to action

option one

After all of the details and information, here is where you really get to persuade your prospects to COMMIT! Be sure to weave some urgency and potency into your language here.

option two

Anchor the prices in a way that makes the purchase an absolute no brainer. Last chance to appeal to your ideal buyer based on everything you know about them!