Write 2-3 sentences introducing yourself at a high level. Start with “Hi, I’m XX”, “My journey”,
“Get to know me” etc.
Concise hook statement
goes here. 1-2 sentences giving a high level understanding about your business, while incentivizing readers to keep scrolling.
This is the place to go into greater detail about yourself and your journey. Be sure to elaborate on the high-level points outlined on the Homepage (why you do what you do, what your credentials are), ideally through telling your personal story of transformation.
Remember, this is an opportunity to build camaraderie and trust with your potential clients, so don’t hold back! You can write this section in a conversational, friend-to-friend tone, or a more professional tone—whichever works better with your brand.
One to two sentences about your newsletter frequency, offerings and value; why should potential clients sign up?