A short, powerful hook statement that includes context about who you are/what your business is. This statement is meant to “hook” people to keep scrolling, while providing context into your brand. Ideally between 15-20 words.
This should be one or two paragraphs with some key points about who you are, what credentials you have and why you do what you do. Start with a strong personal statement, then zoom out and give potential clients more context.
Convey your authority through both your skillset and your experience, and add in a detail or two about your own personal journey to help build trust and emotional connection with potential clients. What can you do for them? Why should they trust you? Be sure to infuse personality and brand voice, and end on a positive, inspirational/motivational note.
about your main
Three to four sentences describing your overall offering and its benefits. Keep things conversational, inspirational, and top level; this is a place to really distill what is most important and most enticing about your services. In a nutshell, what are you offering and how will it improve the lives of your potential clients?