NAME OF
BRAND

A short, powerful hook statement that includes context about who you are/what your business is. This statement is meant to “hook” people to keep scrolling, while providing context into your brand. Ideally between 15-20 words.
2-5 WORD CTA >>

SHORT

HEADLINE

INTRODUCING

YOURSELF

This should be one or two paragraphs with some key points about who you are, what credentials you have and why you do what you do. Start with a strong personal statement, then zoom out and give potential clients more context.
Convey your authority through both your skillset and your experience, and add in a detail or two about your own personal journey to help build trust and emotional connection with potential clients. What can you do for them? Why should they trust you? Be sure to infuse personality and brand voice, and end on a positive, inspirational or motivational note.

ABOUT YOUR MAIN OFFERING

Three to four sentences describing your overall offering and its benefits. Keep things conversational, inspirational, and top level; this is a place to really distill what is most important and most enticing about your services. In a nutshell, what are you offering and how will it improve the lives of your potential clients?
INSPIRING, 2-5 WORD CTA >>

WORK WITH ME

SHORT HEADLINE
ABOUT YOUR SERVICES
AS A WHOLE

OFFERING 1

Two to three inspirational sentences describing the service and its benefits. Make sure to go into detail about exactly what is included, how it will be delivered and why it’s valuable.

OFFERING 2

Two to three sentences describing the service and its benefits, same as above. Though keep in mind, this should be the second tier offering, so make sure to emphasize both the added services and reasonable pricing.

OFFERING 3

Two to three sentences describing the service and its benefits, same as above. This should be the third tier offering, so emphasize the premium services and benefits and try to draw potential clients to this option.

Short headline

about your

free offering

On-brand description sentence about what this item is, why it’s worth obtaining and how it offers a window into your paid services.

One to two sentences about your newsletter frequency, offerings and value;
why should potential clients sign up?